The game was available through the facebook fan page of Cookie Crisp and through the company's website. The goal of the game was to build the city of your dreams. All kind of bulding and sites were available in the application. In order for the user to use them, he had to unlock them with a code provided. The code was available only with the invitation to friend. For example, 5 friend invitations give 1 code, 10 invitations give 2 codes and so on. If someone wanted to built the whole city, he had to invite all of his friends!!
Facebook games, competitions and other facebook applications increase the publicity and spreadability of facebook page and website, so they enlarge the company's target group of customers and potential sales.
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