Minitech Autoworkshop company trusted intros.gr for the desing and development of its website back in 2012.  

At that time principles of responsive design were not widely applicable, so now we are design and develop the responsive website of the company.  We also upgraded the website to the latest version of Joomla, for better administration and security of the website.

You will soon be able to access the fully responsive website from any device you like, tablet or mobile, in order to find information about your car.

Mr. A. Davvetas, is an insurance consultant, with many years of experience and a lot of distinctions in the insurance market.He decided to renew his internet presence, by changing the design and the content of his website.

He trusted intros.gr, for the re-design and development of his new internet presence.  We will soon, be able to present the new website, where you can find useful information about all types of insurance.

In previous post, we analyzed the part of the e-shop that your customers visit whenever they sign in your website. Today, we will discuss about the administrative part of e-shops.

It is highly important, the administration of e-shop to be managed by staff with little computer and internet experience. Developers should set up the e-shop in a way that no major damage can be made due to lack of experience.

It is equally important, the administrator to have an overview of the e-shop in one single page. Basic information that can be included in the overview is, number of orders, income, VAT collected, as well as information about the latest orders (the stage that they are, such as delivered, completed e.t.c.). There must be real time information about products, such as available, out of stock, categories e.t.c.

Statistical data is also essential.

In order to have easy access and management of data, menus should be designed with each option leading to a set of relevant data. An indicative categorization could be, order administration, product administration, customers administration and website administration (content, company news customer’s comments). Through these options the administrator can have the an overall image of the e-shop and a better control of it.

Using order administration menu, the administrator can check at any time the status of each order (in processing, completed). He can also have statistical reports of any time period he likes, for income, favourite products, best customers e.t.c.

Through product administration, the administrator can create categories of products, adds or removes products, sets the various search filters e.t.c.

Using customer administration, he can check the customers of the e-shop, their personal data, their orders e.t.c.

Finally there must be a website administration option, in order for the administrator to publish company news, articles of interest, and to manage the customers’ comments for both products and the company itself.

All the above features of the e-shop, are the minimum requirements for the easy and proper administration. There are other “goodies” that can be added to your e-shop according to your needs, such as promotional campaigns, newsletter campaigns, issue of gift cheques and many many more.

Our, long lasting, involvement with the web stores (which you can see in our portfolio) has provided us with valuable experience, thus we are able to offer a well designed and fully functional online store, with easy management by anyone, even beginners to the use of internet. Do not hesitate to ask for a quote for your own online store or contact us for any questions you may have. We are always at your disposal and please be informed that, we answer any email or telephone call, we receive.

In previous post, we mentioned some of the major factor for the success of e-business, such a attractive design, user friendly navigation and often updates.

Today, we will discuss about the part of the e-shop, which is accessible from customers. What they see when they visit your e-shop for their purchases.

A major aspect of design is to enhance the corporate identity of the company. It means that there must be the logos, colours and font style that the company uses for its correspondence and communications with its partners and clientele. Also, a key element of good design is the optimal display of content. Needless to say that all these design elements should be included in both the main and other pages of your website, in a way that they are noticeable at glance.

The main key element of a well designed e-shop, is the user friendly menus. Menus should be formed according to categorizations of goods and services. In order to make the menus as user friendly as possible, the categorization should be as detailed as possible. It is important to incorporate filters in all categories in order to narrow down the results of the category, in order to help your customer. Filters, such as price range, manufacturer, or other characteristics (size, colour e.t.c.).

It is also essential to give users search options in order to find out what they are looking for without navigation, but through search results according to their request. In the main page of your e-shop, the registration option should be available. By giving your customers a username and a password you make their current and future purchases easier to process. It is also quite helpful to incorporate a chart to your e-shop in order to give your customer the chance to review his purchases before completion.

Your can provide even more options to your customers. Options, such as the purchase of a “gift check” for a friend. The user pays the amount he wants to sent as a gift and an email, originated by your e-shop email address, will be sent to the recipient the a “Gift Coupon” and all detail of the gift, such as the name of the donator e.t.c.

The customers, who singing in to an e-shop, want to have as many information as possible for the goods and services, they are about to purchase. Besides the key information, such as name, category, code no, it is essential to provide a short and full descriptions, details, features, available stock, as well as options available as size, colour or other. And since the cannot actually touch your products it is obvious that photos should be included.

The overview of his choices, together with the quantities and amount owed, are also very important for the customers. In the overview, the shipping fees must be included. Shipping fees can be calculated for every order, using formulas built in on the website or it can be a fixed amount. There must also be the option of either continuation of shopping or completion of the order. Upon completion the option of different shipping address than billing one must also be available, as well as the various methods of payment, Credit Card, Pay pal, bank deposit e.t.c.

These are the basic features that an e-shop needs as far as the part that the customers visit, is concerned.

In a next post we will analyze the administrative part of the e-shop i.e. how the company’s staff can handle orders, users and products that have to be added or removed.

The e-shops that we have designed and developed, have given us the necessary experience, which in combination with the continuous update on every technological innovation, can guarantee the best result possible. Do not hesitate to ask for your quote on implementation of your e-shop. If there are any more questions please contact us. We are at your disposal!

It is widely known that Google search results are based on ranking of websites.

It is also known that the criteria Google uses to rank the websites are changing from time to time due to the change of users’ behaviour and differentiation of their search requests.

The last few years, the use of mobile devices is expanding. Mobile phone is a necessity and tablets tend to replace desktop and laptop computers.

Google, taking into account this tendency, decided to change ranking criteria of websites as of 21st of April 2015.

The new and important ranking signal would be the mobile friendliness of the websites. In other words, all websites designed and developed according to Responsive Design Techniques, or websites with a mobile version available will be highly ranked and they will get a tag as “mobile friendly” websites. The result for non responsive websites, will be the poor ranking or even the exclusion from results. This will affect the traffic on such websites. Users always prefer to visit a website, where no setting adjustments are necessary, in order to see the content of the website.

In intros.gr, we always apply the Responsive Design principles in every website that we are designing and developing. If your website is not “mobile friendly”, request for your quote for the redesign and redevelopment of it. If you still have any questions, do not hesitate to contact us.

In the beautiful island of Milos in Cyclades Complex, with numerous beaches a new hotel arrived. The White Hotel. It is a new high class hotel, aiming to fulfil the needs of even the most demanding customer.

The management of The White Hotel, trusted intros.gr, for its Internet presence, starting by the design and development of its website.

Additionally consultancy services are given regarding the writing of contents. These contents should aim in conjunction with the S.E.O. set up, design & development, will come up with an optimized website not only for the search engines.

We will present this website to you shortly.

Nowadays, more and more companies are using email marketing campaigns as their primary tool to their internet marketing strategies.

Email marketing campaign is nothing more than the delivery of a company’s newsletter to a number of recipients.

It is a way, as we have already said, to keep your company in the minds of your customers.

A properly designed newsletter is of the essence. It should make clear, at glance, the company who sends it. The company details should be stated as well, There must be also a link to company’s website, in order to facilitate the recipients, your potential customers, to visit the website easily, and take action i.e. to purchase your goods or services.

Here you will find some tips in order to make your newsletter more attractive to your potential customers.

The content of your newsletter should be relevant to your business. Company news, arrivals of new products, business expansion, as well as events in which your company participates or plans, are some of the topic that a newsletter might have.

An other way to make a newsletter more attractive, is to include any “rewards”. Such a “reward”, could be a free product that the customer will get in case he puts an order to your e-shop, or a discount coupon for immediate use. You may come up with other ideas. Think of whatever would create interest to users to visit your website.

Using such practices to your newsletters, you train your subscribers to wait for your newsletter, even if they will not use the benefit that you are giving them immediately.

Needless to mention once again that the alpha and omega of your business is credibility and professionalism.

A well designed newsletter containing interesting information and benefits to its subscribers, originated by a non reliable company can have negative results.

For a successful email marketing campaign, the application used for the delivery of newsletter is important as well.

Today we said few things on content of newsletter. In a future post we will discuss, about the importance of use of your own mailing lists, and on what feedback you should get from the application used for the delivery of newsletters, in order to help you improve your campaign.

Intros.gr’s experience in designing and mailing newsletters through its own mailing service application, can guarantee the outcome you are looking for. If you are ready to start your own email marketing campaign do not hesitate to ask for a quote or to contact us for any questions raised.

The most common aspect of internet marketing is email marketing.

Email marketing campaign is the periodical delivery of you company’s newsletters, regarding goods or services, special offers, discounts, events and many more, that may interest your clientele.

In future post we will discuss about the design and content of emails, and the e-mail delivery platform, which intros.gr provides, as well as the statistics that we must have through the platform in order to adjust our email marketing campaign.

Newsletter can help you stay fresh in the minds of your audience.

The communication through a newsletter is direct and focused on a specific target group. A well designed and developed newsletter is always welcomed, when it comes form a company that you are already aware of, because you never know when you will need the information (offers, discounts e.t.c.) provided.

The basic principle of email marketing is that we DO NOT send any newsletter to people who did not subscribed for it.

The question raising at this moment is that.   How can I build a list of recipients?

The most common answer to this question is, through the company’s website where you can urge people to sign for your newsletter.

You can also use social media, in many different ways. An attractive fan page will induce users to visit your website and sign for your newsletter.

You can also incorporate a Facebook application (game or competition) to your fan page. In terms and conditions of the participation of the game or competition is stated that personal data of users will be used for informative purposes by the company.

Finally, you can expand your list of recipients, by an attractive and intriguing newsletter. We usually, forward to our friends what is interesting to us.

Having a primary list of recipients in our hands, we must create an attractive and intriguing newsletter, announcing a promotional campaign, or an event or just the news of your company. Do not forget that, you stay fresh in the minds of your audience by sending newsletters regularly.

In intros.gr, we have the experience to design and develop an attractive newsletter for your company. Intros.gr can provide you the latest e-mail delivery platforms, in order to ensure optimal penetration. Do not hesitate to contact us for any questions on email marketing campaigns or ask for a quote for the design, development, or delivery of your newsletter.

Nowadays, the number of people who make their purchases from their home or office via internet, increases rapidly.

This practice has an impact on overall business practice. More and more companies turn to online business in order to increase their sales and therefore their market share.

The new philosophy of business practice is summarised to the following sentence:

“Sales of goods and services to anyone, anywhere, anytime”.

It is a fact, that some small businesses, do not have the desired levels of profitability through e-commerce.

Numerous factors are responsible. Some of them concern the customers, their mentality, their culture or their habits. Unfortunately, some factors rely upon the companies themselves. Sometimes they do not run the online store with the same professionalism as the fiscal one. Data, from the Consumer Centre in Greece, has shown that a large percentage of complaints concern non delivery of order, delivery of defective products or products that they do not meet their standards.

Other factors have to do with the online shop itself. Poor design, infrequent updates, difficult user navigation, of an online store can reduce consumption and therefore profitability.

An e-shop, is nothing more than a website. As a website, it needs proper design, operational structures and of course, it should be user friendly. An e-shop have mainly two parts, the administrative part as well as the actual user area.

The website that users see and navigate, should include all products properly categorised, with all of the information like name, code, description, photo, available options, stock available and price. Users must register on the e-shop, using a registration form, in order to help them make their future purchases easier without filling their data every time the visit your e-shop. It is also essential to give to users a cart, so they can review their choices at a glance before completing the transaction of what is selected. Payment options have to be included prominently and detailed. Finally there should be a customer file, through which the customer can monitor himself the progress of is order or see his purchase history.

All data, regarding both customers and products are stored in databases, totally accessible by the e-shop administrator.

In product database, information about the product, such as category, name, code number, description, photo, options available, stock available and price should be included. The e-shop administrator will be able to add, delete or modify the details of any product in the database.

In customers database, for every customer there should be his personal informations as well as his purchase history.

Databases should be designed and developed in a way that the administrator can easily access data, even if he is not a computer expert. The structure and design of the e-shop should not be in danger from any administrator’s action made by mistake.

Since e-shop website is so complicated, it is obvious that the design and development should be assigned to professionals with high level of expertise and experience.

E-shops that intros.gr has designed and developed can help you decide to expand your business to e-commerce. Do not hesitate to request a quote for your e-shop or to contact us for any questions you might have.

Salina Travel is one of the leading tourist offices in Athens. Its presence in the tourist Industry lasts almost 25 years. They have established a very good reputation among their clients. Their success is reflected in the increasing clientele, good financial figures, and the awards they received from various international organisations in the past years.

Few years ago, they decided to expand their presence by using the possibilities offered by the new technologies. In order to cope with the new strategy they decided to invest money and effort to establish a presence in the internet hopping to enhance their presence in the market and, at the same time, to increase their share of the tourist market.

An important element of their strategy, was to collaborate with website developers and not with one of the leading companies of the digital industry. This decision had a serious impact on the cost by keeping it low at the initial stage but creating serious obstacles in their strategy, as we will see below.

The website was developed and delivered on time, containing all information that Salina Travel wanted to incorporate in the website, in order to help travellers to plan their travels and vacation. But, the developed website could not regarded as a user friendly one and its effectiveness was in doubt.

The management of Salina travel was unaware of the internet marketing techniques, and the believed that problem was created due to lack of presentation of the company by the search engines. So, they tried, with external assistance, to solve the problem. They made additions and alterations to the website, with a relevant cost, but they did not change the design and the structure of the website in order to make it Search Engines friendly.

Despite the effort, Salina Travel continued suffering from the inefficiency of the website. This situation became critical. Finally, the management realised that the problem was the result of their collaboration with people not having the appropriate expertise in the field of web design and development as well as digital marketing strategies.They realised that they had invested money and time with no success. So, they decided to act fast in order to rectify the unpleasant situation.

After conducting a market research, they approach intros.gr. They approached us to have an integrated Internet approach. More money had to be invested, but the new investment was less that the money already spent in order to have the outcome they were looking for. Moreover, they did not get the outcome they wanted.

This new approach was undoubtedly more efficient. During the initial discussions, Intros.gr made clear to Salina Travel that their first priority should be the formation of an effective internet marketing strategy plan. Also they made clear that the success should be relied upon the adoption of the appropriate technical infrastructure. Salina Travel posses a large bulk of information offered to its clients - existing and potential ones - through its main and satellite websites (www.greeceferryticket.com and www.greecehotelholiday.com ), so Intros.gr recommended the use of a high performance dedicated server in order to support these websites. Intros.gr, also, underlined to the client the importance of an appropriate marketing strategy, which should include items such as newsletter, social media channels, search engines etc.

We helped them understand that the base of an effective Internet marketing strategy is a well designed and developed website. Intros.gr stated to Salina Travel the importance for the redesigning and the development of their website. With the client’s approval, Intros.grredesigned the website, changing both the structure and appearance.

In the new design, we used, mainly, the red colour of the logo. The purpose is to create a pleasant mood to the visitors of the website and also to underline the importance of various parts of the website.

We designed a new user-friendly menu. We introduced, small icons in order to direct the visitor to the appropriate part of the website i.e. a small airplane for the air tickets. This method was applied in the whole website. An additional benefit is that the new menu is applicable, also, to tablets and smart-phones by using the techniques of Responsive Design.

We changed, the way of the reservations were made, by introducing new forms and made them easy to be filled by the clients. Proper attention was given to special offers and discounts given to the clients by Salina Travel. 

The website of Salina Travel was linked to the satellite ones greecehotelholiday.com and greeceferryticket.com. This method, in one hand assists the visitor of the website to collect all the necessary information fast and easy and in the other hand offers the opportunity to upgrade the rank of the website by the search engines.

It is important to mention, that Salina Travel treats every user, not only as a potential client, but also as a person seeking travel information. Based on its multiyear experience, Salina Travel can provide a wide range of travel information. All this information is presented in the front page of the website in a completely autonomous and user friendly section, so any user can access it easily and find out what he is looking for.

It is obvious that, we applied all necessary techniques of Responsive Design, in order to give access to the website through mobile devices.

In order to develop the new website design requirements, intros.gr used Joomla, with K2 component in conjunction with K2 responsive scroller.

We used Joomla in order to provide an easy content management website. Editing in website can be performed by Salina Travel’s staff, even if they have basic knowledge of computers and internet.

We stayed focused on Search Engine Optimization. Users can reach Salina Travel’s website easily and rapidly. With the redesign and development of the website, we manage to make the website appear in the first results on users’ queries.

The next benefit, we gained from the project, was to keep users in the website by helping them to find out that they are looking for and to decide the best option for them. Users visiting the website do not abandon it, disappointed by its complexity.

The Salina Travel case, as a conclusion, proves the necessity for a complete internet marketing plan in which the major role will be played by a well designed and developed website supported by other strategies such as newsletters,social media etc. In the years of our experience, in intros.gr we concluded, that "the cost of a complete internet presence project, is far less that the cost of executing every different aspect of the project by professionals who do not cooperate and collaborate".

Salina Travel, is already seeing the efficiency of their new web presence to rise. They learn, unfortunately in the hard and costly way, that a big investment is not enough. It should be put on a company or a team of professionals, characterized by knowledge, experience and a global look on your internet presence.

Intros.gr recognises that a website is an asset and it should be treated as such. Intros.gr is ready to offer to its client tailor made internet marketing plans based on a well designed and fully functional website. Do not hesitate to request a quote for your website and a marketing strategy or contact us for any questions you might have.