In previous post we talked about Google Analytics and how essential is the interconnection of the website the said application.

The data provided by Google Analytics is enormous, and in order to keep track, the application gives this data divided in five major categories.

• Real Time
• Audience  
• Acquisition
• Behavior
• Conversions

Real Time Online

Data In real time online, we can have reports on how many users are checking the website, which pages they are looking, geographical data as well as the key words used to end up in the website, or the links they used.

Audience or Number of users

As the title implies, in this category we can have data cumulative or analytical on demographic data of users (age, sex), interests, geographical data (language and location), whether they are new user in website or returning and many more.

Acquisition or Where did they came from

In category «Acquisition», we see data regarding the browser the users use to come to the website, the type of device they use (desktop, tablet, mobile). Data such as direct access or organic search is also given in this category. We can see what links they used to land in the website, if the used facebook or any other Google Ad campaign.

Behaviour

In «Behaviour» category, we find data such as which pages of the website users visited, how much time they sent in each one, from which pages the abandoned the website and other usefull information, that can help us change the content of the pages in order to be more user friendly and to what the users asking for.

Conversions

In this category, the application gives us the opportunity to set up goals for the visit of the website and find out whether these goals are met or not.

As a conclusion, we will, once again, mention, that the data provided by  Google Analytics is of the essence, in order to be sure that what we offer is what our audience asks for. In order to achieve it we need to ask for professional guidance. Whether you already have a website and you ask for the search engine optimization of it or if you are thinking to start up your own web business, feel free to ask for a quote, or to contact us for any questions you might have.

In our previous post regarding Search Engine Optimization, we mentioned two helpful tools for the optimization of a website, provided by Google free of charge!

One of these tools, provided by Google, is Google Analytics, the subject of our today’s post.

Google analytics is an application provided by Google, with many advantages over other tools available. There are two advantages that makes the application a “must”. The first is that Google Analytics is an application provided free of charge, whereas other tools (applications) have to be bought or paid for its use. The second advantage of Google Analytics, over its’ competitors, is, that data is collected and monitored by Google and the reports produced can not be altered in any way. Every businessman wants to know that the reports he sees, contain correct and accurate data.

These are the main reasons that make the connection of a website to Google Analytics Application, absolutely necessary.

How can I connect my website to Google Analytics application?

The way, to do it, is very simple. The developer or the owner of the website creates a Google Analytics Account by registering to the application, and providing any information needed regarding the website in question. When all data is filled and submitted, Google Analytics create a unique source code that has to be incorporated in every page our website, in order to be monitored. It is obvious, that for every new website, a new google analytics account has to be created, since the application creates a unique source code for every account (website).

As soon as, Google Analytics Account is created and the source code is incorporated in the website, Google starts monitoring and collecting any data regarding the number of visits in the said website. From that point and on the administrator of the Google Analytics Account can give different levels of access to the account to any of his colleagues or subordinates.

Google Analytics, can produce reports with all the data collected, regarding the visits in the website. We can have cumulative data as overview, or analytical ones. We can also have real time online data. The data refers to, how many visits we have, how many users visited the website, the time spent in every page of the website as well as the bounce rate. (Bounce rate is the percentage of visitors to a the website who navigate away from the website after viewing only one page, usually the home page). A high bounce rate is a sure sign that the homepage is boring of off-putting.

That is why in intros.gr, we believe that website design and development are of the essence, as we have already discussed in previous posts.

Tip: It is highly important to mention, that for all data provided by Google Analytics application, whether they are cumulative or analytical, we can have historical and comparative data for any period of time that we choose.

As a conclusion, we will, once again, mention, that the interconnetion of the website with Google Analytics is of the essence, in order to be sure that what we offer is what our audience asks for. In order to achieve it we need to ask for professional guidance. Whether you already have a website and you ask for the search engine optimization of it or if you are thinking to start up your own web business, feel free to ask for a quote, or to contact us for any questions you might have.

One of the key parameters that should take into account, every company, who wants to establish a reliable and effective web presence, is S.E.O. (Search Engine Optimization) for its website.

Search Engine Optimization techniques are applied in order to help search engines to evaluate and rank a website properly.

A well established S.E.O. strategy is a way to show the professionalism and reliability of your company.

Optimization of your website, starts with optimal design and continues with the source code used to develop the desirable design.

The structure of menus, categories & different pages of your website, should be designed and developed in a way that they will provide better ranking by the search engines.

The evaluation of contents of website is equally important. You have to start by choosing a set of keywords and phrases. Part of the success, depends on chosen words and how effectively attract your targeted audiences. Search Engines evaluate and rank your website based on the relevance of your content with the particular set of keywords and phrases. Content should be original and should fulfill user’s expectations. This is the part of S.E.O. that every company has to do by itself, since the ones running the business know better than anyone their area of expertise. General and technical guidelines, such as length of text (number of words), keyword density, internal links, external links & back links should be given by the professionals who run your S.E.O. campaign.

There are available various Google tools, such as Analytics, and Webmaster tools, that monitor the evaluation and ranking of your website. Based on the results, amendments are made in order to optimize the evaluation and ranking.

Constant monitoring is necessary, because search engines, following the changes in the behavior and users’ searches, modify the criteria of evaluation of websites, at regular intervals. This makes S.E.O. an absolutely necessary and repeatable process, which should be performed by professionals with deep knowledge and experience on the subject.

Give your potential customers the opportunity to track your company quickly and easily when they are looking for the goods and services that you provide.

In intros.gr, one of the services that we provide is S.E.O. (Search Engine Optimization). The evaluation and ranking of websites that we have already designed, developed, or run a S.E.O. campaign, makes intros.gr a reliable partner with knowledge and experience.

Do not hesitate to contact us, in order to optimize your website today!

Terms as digital marketing and internet marketing can be very confusing since they are used improperly or they are used synonymous. We are here to solve any questions may rise.

Digital Marketing is the term used for marketing strategies applied in any digital media, including radio and television, to reach potential customers.

Part of digital marketing is internet marketing. Internet marketing includes any online advertising ways to promote goods or services.

Through internet marketing, a company can reach customers, in a timely, relevant, personal and cost effective manner.

Many marketing principles apply to internet marketing as well. A company must catch attention, generate interest, induce desire, and call to action.

Basic prerequisite for effective internet marketing strategies is the best designed, fully functional website. Through your website you will catch attention, generate interest and finally you will call your customers to action.

If your website is up and running, if it is attractive and user friendly, if it is highly ranked by search engines, then your can consider your website as very well set up, central department store.

All you need is online advertisement in order for the people to be aware of your business and your products.

In order to increase awareness and publicity for your website, we will use all available internet tools, such as Facebook, Twitter, email e.t.c. Increasing traffic and awareness in your website, we will increase your potential clientele.

In our next posts, we will extensively discuss, on what combinational actions can be taken in the said social networks, and we will see some examples.

Feel free to use the “Request a quote” form, in order to have a quote for your internet marketing strategy, or to ask any questions you may have.

In a previous post, we have already analyzed web design as a key factor to the success of your investment in web presence.

When we want to built a house, we look for the constructor, who can realize the architectural design.

The same principle stand for the development of your website.

Having a good web design is not enough.

You need all the knowledge and experience you can get, from a developer, in order to turn the design to a functional reality.

In Intros.gr, we are proud of our accomplishments. We managed to bring along these two major parts of web presence. The design and development.

The developer should not only realize the design of your website, but also has to create a website with minimum response time, no error messages and all other technical aspects that will give a functional website.

Based on the design, he has to create menus friendly to users on one hand and on the other hand friendly to search engines, so that users can easily track what they are looking for.

It is widely known that users usually look for the goods or services needed instead of companies. That is why the website should be developed based on Search Engine Optimization (S.E.O.) techniques.
(We will give you extended information about S.E.O. in a later post)
Your website should be listed in the first places of results regarding your area of expertise, in order to gain more potential customers.

Open source content management system (CMS) that intros.gr is using (Joomla), is quite simple and user friendly, in order for you to manage the content of your website.

In intros.gr, after sales service, is essential, that is why we provide a fortnight period of online presence for minor improvements or changes.

Don‘t forget!!!
We have the knowledge and experience to give you the best that you can get!

Do not hesitate to contact us for any question you might have.

Intros.gr core business is web design and web development. Our skilled, experienced and competent staff, promise to introduce you to the world of future advertising, helping you exploit the global opportunities online. We are here to discuss with you any business idea you have. Our years of experience, gives us the advantage to help you straighten up your thoughts, help you decide what is the best for you and your idea, and to proceed in order to take the best and most efficient outcome.

The website is the main digital asset of your business. Through your website you will create and promote your business profile, through your website you will be widely known, and ultimately through your website you will provide to your customers your good and/or services. It is your own shop, open 24 hours per day, 7 days a week to the whole world. Your website is your business identity. For all these reasons, web design and web development is of the essence, and they should be accounted for the major part of your investment. 

The website is your window to the world of internet. Creating a website is the same as setting up your business premises. In every traditional store, the shop window set up is of the essence. The set up will temp people to be your customers, to come inside and shop.
The same principals governing the design and development of your website.

It is well known that the way goods are loaded on the shelves of supermarkets determines their marketability. We look to certain places for the goods that we are looking for and we purchase the most easily accessible, in our sight level, e.t.c. The same stand for your website as well. The way information is presented will determine whether your visitors will return to your website, whether they will recommend it to their friends as well, and whether they will buy, which is our target. In the website appearance is important as long as it is combined with functionality. Information about you, your business, your products or services, should be presented in a clear, distinct, and user friendly way. Call to actions, and conversion rate strategies should be implemented.

 But keep in mind that even the best website design and development is not enough to bring the customers to your business. The website is fundamental but other marketing techniques are equally important in order to communicate with internet users –your potential customers. You will need other internet services such as (social networks, search engines machines, forums, blogs e.t.c.) in order for everyone to be familiar with your business (website, e-shop, or web portal). But for all these topics, we will talk about in the future, since they are services provided by intros.gr Look for our future blog updates. Interesting blog posts will be up soon.  

Dear friends,

Welcome to our new blog, created and supported by intros.gr. In this blog you will have the opportunity to find a lot of useful information needed, in order to promote your business idea through the wonderful world of internet.

Intros.gr is a Greek company, providing Web Design and Web Development services, focusing on bridging the gap in the offerings between the large Advertising conglomerates and entirely amateurish small scale outlets that lack the range or quality in their offerings.

Intros.gr has helped businesses in Athens, Greece and across Europe grow, save money, and increase profits though effective web Design, development, strategy, and online marketing.

After many years of experience, in intros.gr, we know that, the more you search for answers the more confused you get, overwhelmed by so many information given. We are here to give you simple answers to your questions and help you decide what’s best for you.

Subjects that we will discuss will be mainly, the successful promotion of your business. i.e. Web Design, Web Development, which is the core of our business, Optimal Web Design, Internet Marketing and so on, on a regular basis.

We will be please to see any comments from you on the subjects that we will post, by writing your comment on the comment section of our blog or through e-mail.

We would also love getting your feedback on intros.gr and this blog — and what you want to see discussed (and showcased) in the future.

Until next time, my friends…...